The Challenge
In September 2024, Live Nation Canada unveiled plans for Rogers Stadium, a new seasonal outdoor concert venue set to open in summer 2025 at YZD (formerly Downsview Airport Lands). With a capacity of 50,000, Rogers Stadium will become Toronto and the GTA’s largest purpose-built music venue hosting fans and artists from around the world. The sucess of this venue was largerly reliant and making it one of the greenest and most sustainable venues in the world.
Live Nation issued an RFP to 5 companies in Feb 2025, looking for a cleaning and sustainability partner.
The Solution
Impact proposed a strategic partnership that would produce a win-win outcome for all stakeholders.
- A multi-tiered on-site management structure including: Manager, Coordinator, Supervisors, and Leads
- Dedicated teams for each specific section of the venue, to ensure specialization and consistency
- A 5-channel communication plan to ensure 24/7/365 communication, response, and resolution
- Overstock of equipment and inventory to ensure the guest experience never suffers
- A dedicated sustainability/sorting team to ensure industry leading diversion rates
- On-site food and beverage for Impact Staff to keep energy, moral, and health high during summer season
Live Nation has a commitment to it’s artists and fans to deliver a world-class fan experience and selected Impact as it’s partner to drive that world class experience and venue presentation.
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The Results
While there certainly have been growing pains, with the stadium being the first of it’s kind and a new project for everyone, the overall reception of the fan experience and overall cleanlines and sustainability has received positive reviews. Notably, the future success and continuation of this project relied heavily on the artists riders and criteria being achieved, and by that metric all artists have scored the venue highly. Over 14 events and 60+ load in/out days Year 1 has been a huge success, leading to a projected world class artist lineup for 2026 and 20+ events already on the calendar with more to come.
